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Bring 3–10 carefully screened participants together and you unlock something surveys can’t touch: the energy of debate, the “aha” moments when one comment sparks another, and the spontaneous language that tells you exactly how real people think and feel.
| Ideal Scenario | What You’ll Learn |
|---|---|
| New-product concept tests | Gut-level reactions, perceived benefits, pricing elasticity, and killer objections—before you commit to a full launch. |
| Creative & ad storyboard checks | Which visuals, taglines, or claims resonate (and which miss the mark) so creative teams can iterate fast. |
| Customer-experience deep dives | The stories behind satisfaction scores: friction points, delighters, and unspoken expectations. |
| Component | How We Execute | Why It Raises the Bar |
|---|---|---|
| Smart Segmentation | 6–10 participants grouped by age, profession, purchase habits, or disease state. | Keeps discussions homogenous enough for free exchange, yet diverse enough for contrasting views. |
| Hybrid Venues | On-site: Two-way-mirror studios in Tokyo, Seoul, Kuala Lumpur, and Singapore. Online: HD video rooms with stimulus-sharing and digital whiteboards. |
Observe body language live or tap global audiences without travel costs. |
| Real-Time Emotion Tracking | Facial-coding + voice-tone analytics overlay each comment with an emotional score. | Adds a quantitative layer to qualitative talk—great for creative testing. |
| Expert Moderation | Bilingual moderators (EN/JP/KR) trained in projective and laddering techniques. | Draws out quiet voices, manages dominant ones, and digs beneath first answers. |
| Instant Capture & Debrief | In-room note-taker + same-day “Speed Read” (5-page highlights). Full thematic report with verbatim clips in 5 days. | Keeps your internal sprint on track—no waiting weeks for insights. |
| Audience | Typical Use Case |
|---|---|
| Physicians | Treatment-path mapping, therapy-area opportunity sizing |
| Patients | Compliance barriers, device usability, QoL trade-offs |
| Tech & R&D professionals | Workflow pain points, unmet feature needs |
| Mainstream consumers (beauty, home appliances, food & bev) | Brand perception, product usage rituals, trend sensing |
Across all panels we maintain lively, respectful sessions where every participant feels safe—and eager—to speak up.
To provide customers with high quality market research data collection services
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