There have been many changes in China's financial services industry in recent years. With clients involved in retail banking, insurance, securities and investment services, Info-China has a wealth of rich financial sector experience.
Info-China services clients who wish to study market segmentation, brand targeting, product strategy, pricing, channel strategy, and promotional strategy via powerful technologies and models.
To help clients establish better sales and servicing networks, Info-China has specialist expertise in mystery shoppers and consumer satisfaction.
1. Consumer relationship management:
- Usage & Attitude
- Consumer satisfaction
- Consumer profiling
- Mystery shoppers
- Brand studies
- Brand image
- Brand targets
- Brand assets
- Market segmentation
2. New product/service studies:
- Demand studies
- Concept testing
- Product/service optimization
- Product/service pricing
|
