What features in products are welcomed most by consumers? A product may have many features, such as price, color, style and performance. Then among these, how important is each feature for consumers? With the equivalent cost, what feature does satisfy consumers most? The traditional methodology to probe these questions is qualitative, and difficult to make quantitative research. Conjoint analysis is the key to resolve these requirements.

Conjoint Analysis is widely used in the research of CPG, industrial products, services and etc. Among many advanced research methodologies, especially in quantitative studies, such like concept test, pricing analysis, market segmentation, and advertisement test, the conjoint analysis is applicable.

Info-China uses adaptive conjoint analysis and choice-based conjoint analysis to serve client according to different products. And more than 100 studies have been conducted, and received clients high evaluation.